PRIVATO is the "Made in Puglia" brand created to make vegan and sustainable fashion accessible to everyone.

PRIVATO adheres to a small production chain using certified recycled materials, organic materials, and recovers all pre- and post-consumer waste.

Our story

Let me introduce myself, I'm Adriana and I "grew up in the factory" alongside my dad, who was busy in

shoe production for over 40 years. At the end of my studies and travels, I took part in the family business defining together a

new production project more in line with my ideals: PRIVATO, the brand with a kind heart and a green soul.

In the long start-up process, I thought a lot about the mission and the goal of the brand. Knowing well the processes and costs of an Italian production reality, I could not understand the absence from the market

of a sustainable brand that was accessible to everyone. From the very beginning I developed the goal of making vegan and sustainable fashion no longer a luxury for the few but a concretely feasible choice.

To achieve this goal, I understood that I had to avoid any unnecessary additional costs that could affect the final sales price (such as costs for communication agencies, distribution, logistics, etc.) by taking care of everything internally together with my wonderful team, strongly believing that a fair sales price was much more important than the expansion and notoriety of the brand itself (at the expense of customers).

I therefore decided that I would put our family experience as producers at the service of everyone, in full compliance with our ethical principles.

Our ethical principles

  • Slow fashion and small quantity production

    PRIVATO promotes sustainable and conscious fashion, focusing on quality and small-quantity production. Each item is designed to last, reducing environmental impact and enhancing craftsmanship.

  • Recovery of all waste accumulated over time

    The recovery of waste accumulated over time is essential to reduce pollution. Through reuse and recycling, it is possible to give new life to materials, minimizing waste and promoting sustainability.

  • Use of innovative cruelty-free, plant-based and certified materials

    The use of innovative cruelty-free, plant-based and certified materials guarantees ethical and environmentally friendly fashion. These materials, free from animal derivatives, are a sustainable and responsible solution.

The team

Adriana, CEO and Founder of the brand. Mario, the Boss (Adriana's father). Michele, Photographer and Marketing Strategist (Adriana's partner). Katiuscia, Research and Development. Patty, Accounting.

The factory

We are not resellers but direct producers. Each item for sale on this shop is studied and cared for internally, from the first prototype to the final sample, up to production. We manage every direct contact with our suppliers so as to be able to better control our entire small production chain.

The best price

We believe in ethical, conscious and cost-effective fashion. We have chosen to dispel the myth that sustainability must necessarily mean high prices, and decided to work actively to serve all budgets. Today and always we will offer the best price on the market. HOW? By adhering to a small controlled supply chain. By investing only in the product, research and direct sales. By avoiding agent markups, distribution and advertising.

Our commitment is to offer affordable prices for the choice of an increasingly sustainable future.

Our mission

Fast fashion is against our philosophy. Our mission is to focus sales on what is essential for human beings and to make production a job opportunity and not exploitation. Privato is also a PETA approved brand. By purchasing our products you choose to wear vegan, sustainable and ethically made garments.

Craftsmanship and waste recovery

For us, craftsmanship means exclusivity. For this reason, in our shop you will also find a showcase dedicated to artisan tailoring where you can buy unique items such as bags and scrunchies made and sewn by Apulian seamstresses using fabric scraps saved during our 40 years of work.